Style & Beauty

clothes shopping

5 Spots to Shop Sustainably

The staff at these resale Wisconsin-based shops have a keen sense of when a bargain is too good to pass up and offer a selection of timeless goods—sure to make repeat customers even out of devote Amazon fans.


5 Wisconsin Nail Salons

After trekking along icy streets in heavy boots for months, a pedicure is likely at the top of a “to do list” before breaking out one’s full summer wardrobe. An express service during lunch can be as relaxing as a deluxe pamper sesh in the right setting—like these five stellar Wisconsin-based salons.


Madison’s Gemini Lash & Brow

Enhancing one’s eyes is all the rage. From semi-permanent lashes to tattoo brows, it’s hard to differentiate between what’s a fad versus a solid investment. When in doubt, consulting with a beauty professional is always a smart call. And Bri Storey has become one of the most popular pros in Madison since opening Gemini Lash and Brow in March 2020.

clothing rack

5 Wisconsin Fashion Brands

Eye-catching threads aren’t just for coastal towns because Wisconsin is proof quality fashion labels are cropping up around the Midwest. Whether upscale activewear, lake attire or urban garb is the desired #ootd, there’s a local business to match the vibe of any occasion—and savvy fashionista’s personal style.

aneu med spa

ANEU Med Spa

Medspa. If the image that comes to mind upon hearing that word is of a cold, sterile environment then the soothing ambiance at ANEU Med Spa in McFarland will be an unexpected surprise.

la marie beauty

Be Bold. Beautiful. You. with Madison’s La Marie Beauty

With so much hype surrounding ever-evolving trends, it’s extremely difficult to separate fact from fiction in regard to what products and services are beneficial, ineffective—or potentially harmful. Which is why Lisa Frommelt of Madison’s La Marie Beauty is the skincare expert I never knew I always wanted to be a client of.

The Sunday Standard

The Sunday Standard of Clean Beauty

With so many different cleansers, balms, oils and lotions to choose from, searching for the perfect skin care routine can feel totally overwhelming. Milwaukee’s The Sunday Standard founder, Emma Zwissler, shares her top three tips for maintaining beautiful glowing skin, especially in the summer months.