About Fabulous Wisconsin

FabulousWisconsin.com is a local online lifestyle publication founded by Cynthia Sassi, who founded FabulousArizona.com in 2011. Promoting local events and businesses, featuring an events calendar, top restaurants, influential people, hottest deals, giveaways and more, FabulousWisconsin.com fulfills Cynthia’s passion for connecting local businesses with their consumers.


Cynthia Sassi

Founder, President

Cynthia Sassi has been a force in online publishing for over a decade, working with some of the nation’s most respected brands and publications along the way. The President and Founder of Fabulous Arizona (and its parent company Fabulous Media Group), Cynthia has a passion for helping local business owners and being a resource for readers. She is an authority on the subjects of online publishing, social media, digital marketing, web design, and entrepreneurship. In her spare time, Cynthia works with over a dozen local charities and frequently gives speeches on subjects ranging from digital media to female entrepreneurship in the 21st Century.

Melissa Larsen

Editor In Chief

Melissa Larsen is an Arizona-based writer and veteran editor with 16 years of experience in print and online luxury lifestyle publications. Originally from New York, Melissa graduated from Northern Arizona University with a bachelor’s degree in journalism and has written about culinary, travel, nightlife, fashion, fitness, beauty, nonprofits, real estate and the Valley’s most high-profile events, including Waste Management Phoenix Open, Barrett-Jackson Scottsdale and Super Bowl XLIX. Melissa is a mom of two and loves to spend her free time cheering on her sons on the field or the court, visiting the best local breweries and coffee shops, seeing live music and comedy acts, baking all the carbs and traveling with her family.

Kenzie Barrena

Senior Writer & Marketing Coordinator

Kenzie Barrena is a marketing coordinator and writer based in Scottsdale, Arizona. With over four years of experience in digital and print publications, Kenzie continues to focus and grow her love for luxury lifestyle writing and digital marketing. When she’s not working, she is spending time with loved ones, playing video games and traveling. 

Carissa Johnson

Account Manager & Contributor 

Carissa Johnson lives in Cedar Rapids, Iowa, where she is a regional director of an international nonprofit organization. Carissa sits on numerous local boards and councils to assist with the growth of Eastern Iowa. Besides her love and dedication to her community, Carissa enjoys writing about (and eating!) at all the local restaurants, exercising, biking and being with friends and family. Her favorite thing about Iowa is the sense of community and the ability to have a voice and make change happen.

Christiana McCarthy


Christiana McCarthy is a creative individual with an entrepreneurial spirit. She has owned her own photography business since she was just 15 years old. She enjoys using her photography for both portraits and small business branding, and has extended her creative spirit into the social media world.

Lauren Wright


Lauren Wright is a marketing assistant and writer based in Milwaukee, Wisconsin. After recently graduating from the University of Wisconsin Madison with a BS in Consumer Behavior & Marketplace Studies, Lauren plans to explore creative writing and online marketing to blend the physical and digital worlds. On the side, Lauren also works as an event coordinator at her family’s wedding venue, helping to oversee and bring visions to life. When she’s not working, Lauren enjoys spending time with family and friends, being outdoors and exploring all that Wisconsin has to offer.

Kyley Warren


Kyley Warren is an award-winning writer, editor and multimedia architect who specializes in lifestyle and entertainment reporting. Her versatility has allowed her to maintain impactful roles within a number of prominent publications and PR agencies. Kyley earned her journalism degree from Arizona State University and has since had bylines featured in USA Today, San Francisco Chronicle, U.S. News & World Report and the Miami Herald, among others. She’s a fierce champion of female storytelling and is passionate about helping connect young women to their greater purpose. In her free time, Kyley enjoys traveling, working in her garden, aimlessly strolling through antique stores and finding any opportunity to channel her inner Martha Stewart in the kitchen. 

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Rachel Werner


Rachel Werner is a teaching artist for Hugo House, Lighthouse Writers Workshop and The Loft Literary Center, in addition to being the founder of The Little Book Project WI. Her literary writing and craft essays have been published by Off Menu PressDigging Through The Fat and Voyage YA Literary Journal. A selection of Rachel’s recipes are also included in Wisconsin Cocktails (UW-Press, 2020), and her poetry in the anthology, “Hope Is The Thing: Wisconsinites On Hope and Resilience in the Time of Covid-19” (The Wisconsin Historical Society, 2021).

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Jen Wicklund


Jen Wicklund is a Wisconsin native who loves all things this beautiful state offers: extensive restaurant scene, breweries galore, sports, hunting, lake life and more. As an HR professional and business owner, Jen thrives on building relationships while highlighting the fabulous parts of Milwaukee and surrounding communities with her network.  

Rachael Muhlenbeck


Rachael Muhlenbeck was born and raised in Wisconsin and graduated from the University of Wisconsin-Oshkosh with a BA in Communications. Rachael’s 20-plus marketing career includes specialties in brand marketing, public relations, event planning and sponsorships. She currently serves as the Director of Marketing for a major automotive franchise. In her free time, Rachael loves exploring the off-the-beaten paths of Wisconsin including hiking trails, supper clubs, dive bars, golf courses, breweries, camping sites, festivals and historic sites. Rachael lives in southeastern Wisconsin with her 11-year-old rescue dog, Bandit, just down the road from her parent’s Wisconsin Century Farm (built in 1890!)