Grand Geneva Resort & Spa

Opulent comfort is the aesthetic root of Grand Geneva Resort & Spa. The year-round, AAA Four Diamond retreat is located on more than 1,000 acres in the woodlands of Lake Geneva.

Grand Geneva’s initial iteration was the Lake Geneva Playboy Club Hotel that opened in 1968. The Frank Lloyd Wright-inspired design included “an indoor swimming pool complete with a connecting passage to the outdoor pool area, two championship golf courses and a ski lounge in the shape of two interlocking snowflakes.” The entire property was later purchased by Marcus Corporation, based in Milwaukee, which transformed it into a vacation destination one can visit any time of year.

The resort now has 355 elegant guest rooms of varying spacious layouts and sleeping capacity. In fact, Grand Geneva even has private villas as well as an on-site sister property with an indoor and outdoor waterpark: Timber Ridge Lodge. Timber Ridge only has suite accommodations, each with private kitchen space for parents wanting to keep a few healthy snacks on hand to refuel hungry kiddos between playtime at the arcade or after a couple rounds of mini golf.

The Landing at Geneva ChopHouse

The Grand Geneva Adventure Center is another big draw for families—and adults traveling solo who adore outdoor recreation. Hiking, sand volleyball, archery, disc golf and horseback riding are a few of the activities accessible to guests throughout their stay. Plus, the resort offers e-bike and scooter rentals that can be used to cruise around the grounds or to go explore other areas of Lake Geneva.

Seasoned and novice golfers are particularly known for extended stays in order to log numerous rounds on both 18-hole courses, The Brute and The Highlands. The latter is a Scottish links-style course proven to be as formidable as it is picturesque. Although once the clubs are stored away, attentions turn to finalizing dining and entertainment plans for the evening.

Weekend seafood boils become a multi-course experience with the addition of prime rib and a large accompanying selection of sauces and sides. Those craving more elevated eats frequently opt to sample the seasonally rotating menus of Geneva ChopHouse and Ristorante Brissago on repeat trips. Regular live music, in addition to weekly fireworks, make sublime nightcaps before returning to posh chambers to dream of all the pleasures left to be had during every getaway at Grand Geneva.

To learn more about Grand Geneva, visit www.grandgeneva.com.

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