The Sunday Standard

The Sunday Standard of Clean Beauty

With so many different cleansers, balms, oils and lotions to choose from, searching for the perfect skin care routine can feel totally overwhelming. Milwaukee’s The Sunday Standard founder, Emma Zwissler, shares her top three tips for maintaining beautiful glowing skin, especially in the summer months.

The Sunday Standard is a local, plant-based skincare line built for those looking for a luxurious, spa-quality experience, who are unwilling to compromise on efficacy or safety. The unique thing about The Sunday Standard products, is that they’re specifically formulated with blemish-prone skin in mind.

Zwissler says she was ultimately drawn to beauty, and more specifically, clean beauty, because she had grown up with acne and had tried every remedy in the books. After being diagnosed with Polycystic Ovarian Syndrome, or PCOS, which is a hormonal disorder, she wanted to find a truly holistic approach to healing, and cutting out the potentially hazardous ingredients that are often found in conventional beauty products was the first step.

After creating a few of her own concoctions using rather rudimentary ingredients, Zwissler began to see improvements in her skin for the first time in a long, long time. At this point, there was no going back, and Zwissler decided to invest in more formal education and got her diploma in Organic Skincare Formulation before launching The Sunday Standard.

In combination, her studies and her own personal experience with both acne and PCOS guided her in her search for the most natural possible solution. “What I really wanted to do,” says Zwissler, “was make products that supply the skin with the nutrients that it needs to function optimally.”

The Sunday Standard products work to repair damaged skin from the inside out and promote barrier repair and cellular renewal by eliminating blemish-causing impurities and by restoring balance to the skin’s natural oil production. Inflammation is soothed, environmental damage is reversed, and tired, problematic skin is brought back to life.

Zwissler emphasizes that it’s especially important to maintain a regular skincare routine and to approach your skin in a similar way throughout the entire year, but she also notes that during the summer months you’re often exposed to more pollutants and harmful UV rays, not to mention the effects that the increases in heat and perspiration can have on your skin. Here are her top three tips for achieving your best summer glow.

Don’t Skip the Sunscreen

First, Zwissler says it’s important to always wear sunscreen, even when you’re indoors. “I feel like this applies so much more now that so many people are staying home,” says Zwissler. “You can still be getting harmful UV damage, even if you’re inside.” She adds that it’s important to find a product that you love and one that’s easy to incorporate into your daily routine.

When looking for a sunscreen, look for something that has an SPF rating of at least 30, and if you’re looking to make a clean choice my recommendation is always to find a product that uses non-nano zinc oxide as its active ingredient,” Zwissler says. The Sunday Standard doesn’t currently offer a sunscreen as a part of their skincare line, but Zwissler says they’re testing a few options right now and intend to carry a clean sunscreen soon.

Hydrate, Hydrate, Hydrate

Next, make sure that you’re drinking plenty of water. “Skincare products can only get you so far,” Zwissler says. “Your cells need to be fully hydrated and healthy to have that tropical, glowing look, so you want to make sure that you’re drinking tons of water, especially in the summer.”

Antioxidants Are Your Skin’s Best Friend

Finally, you should always make sure that you’re supplying the skin with the antioxidants that it needs. “Antioxidants are going to be those ingredients that help you restore and repair. They help to reduce or revert the effects of sun damage or environmental damage,” Zwissler says.

“My favorite product for this is our Rosehip & Sea Buckthorn Restorative Night Oil. It’s really formulated to be that antioxidant support system. It even has an ingredient in there called Buriti, which actually absorbs ultraviolet light, so while it’s not necessarily a sunscreen, it’s a really good boost for products that you’re going to be using in the summer when you might be exposed to more potential sun damage.”

“My summer skincare routine is a bit more minimal than my winter one,” Zwissler says. “In the summer, I’m going to go for products that are going to cleanse my skin really well, because I want to make sure that I’m getting rid of my any potential bacteria that might have built up in my sweat or on my skin, and I like to cleanse both morning and night, I think that’s really important.”

Zwissler says she always starts out with their Superfood Oil-to-Milk Cleansing Balm. “It’s my absolute hands down favorite facial cleanser and it’s a little bit different from traditional cleansers in that it’s not a soap-based foaming cleanser. It’s very gentle, it’s really mild, but it really works to get rid of any excess oils.”

Next, she applies her favorite clean sunscreen before finishing her routine off with The Sunday Standard’s Blue Tansy & GLA Ultra-Clarifying Day Oil. “I love that product for summertime because it’s really really lightweight and fast absorbing,” says Zwissler. “It truly does just absorb very quickly into the skin and it leaves a nice, almost matte finish, which is really unusual for a facial oil.”

If you’re looking to simplify your skincare routine and eliminate any harmful ingredients, Zwissler recommends starting with their Standard Sample Kit, which includes all four of The Sunday Standard’s staple products, with just enough to try each product out for a few days before diving in head first. Alternatively, if you’re someone who prefers to test new products out over the course of a few weeks to make sure that your skin is responding well, Zwissler also recommends the Standard Travel Collection.

You can purchase The Sunday Standard at several independent retailers throughout Wisconsin and beyond. Click here to find the store nearest you.

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